JERRY MCKENNA JOINS CAPE COD BROADCASTING AS DIRECTOR OF PROGRAMMING FOR 4 RADIO STATION CLUSTER!
Hyannis, Oct. 30, 2013 – Veteran Programmer Jerry McKenna joins Cape Cod Broadcasting (CCB) as Program Director of the Company’s four stations — 99.9 WQRC, Ocean 104.7, Cape Country 104 and Classical 107.5 WFCC. McKenna, who will join the company November 25, has more than 25 years experience in programming and record label promotion. Most recently McKenna served as Operation’s Manager and regional Program Director of the Worcester and Springfield MA Cumulus clusters. The move reunites McKenna with CCB General Manager Beverly Tilden; they worked together twice previously at KISS 108 in Boston and at Entercom’s Star 93.7 in Boston.
“Jerry is well known in the broadcast industry for his success in programming many different formats and most importantly in building and coaching successful programming teams.” stated Tilden. “Jerry’s strategic, creative and most of all, he creates an atmosphere of fun that really inspires his teams to want to win. His experience in connecting with the community and developing brands is the perfect fit for our ongoing focus of creating effective marketing connections between our listeners and our advertisers.”
McKenna successfully brought the Cumulus Worcester cluster to market dominance. At CBS Boston, he programmed MIX98.5 and assembled their very successful afternoon show. Star 93.7 was another benefactor of Jerry’s ability to build brands and coach teams to create successful morning shows. McKenna brings a deep knowledge of the record industry having also spent years in New York as Director of Crossover Promotion for both RCA Records and Columbia Records. As Director of Charts at Billboard, he wrote the Hot 100 column and also managed the Monitor Hot 100 charts. McKenna’s first PD gig was at Hot 106, Providence. He was also APD at WZOU and began his career at KISS 108 as Music Director, both in Boston.
McKenna, a native of East Boston, has enjoyed Cape Cod for years on his vacations. He is a graduate of Boston University.
“I am extremely excited about this opportunity…This will be my third go round with Bev Tilden…She is a marketing visionary….who thinks big!” said McKenna. “We’re both excited to work with the CCB team to continue the development and growth of these four, powerhouse, Cape radio brands…and just think, this summer I will no longer have to fight Cape traffic…I will already be there!”
Cape Cod Broadcasting owns and operates WQRC 99.9 FM (Hot AC), WKPE 103.9 FM (Country), WFCC 107.5 FM (Classical), WOCN 104.7 FM (AC), CapeCod.Com and The World Classical Network.