“Marketing is not an event, but a process . . . You improve it, perfect it, change it, even pause it. But you never stop it completely” (Jay Conrad Levinson)
A graduate from Humber College’s Radio Broadcasting Program, Melinda hails from Toronto, Canada, and moved to the Cape in 2006. “Using a unique mix of strategic, creative, analytical, and executional skills I develop customized marketing plans to leverage brand equity and cultivate new relationships. In a nutshell: I help businesses tell their authentic story to current and potential customers making an emotional connection through radio.” Stories create connections. Connections create engagement. Engagement creates relationships.
Melinda lives in Mashpee and with her husband, son and daughter.
You may reach Melinda Baker, Local & Digital Sales Manager, directly at 508-374-3213