How do I get started?
When you have answered your basic questions on our website and you’re ready to take the next step, contact us to set up an appointment with a Marketing Consultant who will connect with you to learn more about your business, your marketing challenges, your marketing goals, your current marketing strategy and advertising mix, your most profitable customers, your brand messaging, your business’ unique competitive advantage in the marketplace, and of course your budget. Once they have a clear understanding of your business, objectives, and budget they will develop a customized radio and / or online advertising recommendation to deliver the desired results. Your recommendation will be a turn-key solution including an advertising schedule, and a radio ready commercial announcement.
What does Cape Cod Broadcasting offer?
Cape Cod Broadcasting is a locally owned and operated media company that works with over 500 Cape Cod businesses to help them grow through custom designed radio and online advertising campaigns on its properties 99.9 WQRC, Ocean 104.7, 107.5 WFCC the Classical station, Cape Country 104, and CapeCod.com.
When you choose Cape Cod Broadcasting you’ll benefit from working with a team of advertising professionals who care so much about delivering results for your business you’d think we were spending our own money on your campaign.
Is radio advertising right for my business?
Radio advertising is a powerful part of your advertising strategy if you want to:
– Introduce your business to thousands of potential customers in the entire market area of Cape Cod, the Islands, and the South Shore
– Influence the buying decisions of thousands of potential customers
– Speak to people who will make a decision to buy your product or service this week
– Create a consistent flow of new customer opportunities via foot traffic, phone calls, website traffic, e-newsletter sign ups, social media engagement
– Tell “the story” of your business
– Differentiate your business from your competitors
– Encourage customer loyalty
– Educate past customers on why they should come back and do business with you again
– Grow your market share
– Make your business a household name and create top of mind awareness
– Build the credibility of your business
– Control the public’s perception of your business
Radio advertising is not right for every business and here are some reasons why it might not be the best choice for yours:
• Your customers are not in the market area of Cape Cod, the Islands, the South Shore
• You are a sole proprietor in the organic growth phase of your business
• Your business will max out with a small number of new customers
• Your customers only come from a finite area
How much does advertising cost?
For $1,500 per year your business can have a robust presence on CapeCod.com. The average radio advertising campaign is between $1,000 and $5,000 per month. There are creative ways that we can work with a budget under $1000 per month, but investing a minimal budget will result in a minimal return.
The difference between investing $1000/month campaign and investing $5000/month is reach and repetition.
How long do I have to advertise to get results?
Have you ever thought to ask your doctor how long you have to exercise in order to be healthy? Of course not, because you already know that if you want to be healthy exercise must be a consistent part of your life. Similarly, advertising is an investment in a healthy bottom line for your business and the same logic applies. Advertising is successful when it’s consistent.
With consistent advertising your business will always reach people in the market who are in the process of buying your product or service. No matter what is going on in the economy there are hundreds of people in the market right now who are – going out to dinner tonight – going to buy a TV this week – going to hire a lawyer this week. You get the idea. They are going to make a decision to buy this week from you or someone else. With consistent advertising you’ll always be top of mind.
What’s a minimum commitment to test how radio will work for my business?
Unless you are advertising a one time event, we will always recommend that you make a minimum commitment of three months.
When you advertise on the radio, your goal is to influence the buying decisions for people who are listening. Your campaign needs time to rise above the competition, cut through the clutter, influence the buying decisions of your potential customers and get them to take action. Persistence and consistency pays dividends.
In addition to creating a consistent flow of new customer opportunities, advertisers who commit to six months or twelve months are also rewarded with more advantageous rates.
How can I guarantee success?
Advertising will deliver new opportunities to your business and it is up to your business to make them a customer. Because of this, the first step is to make sure your business is in great operating order.
Next, stick to a well-constructed advertising message month after month. If you deliver your message consistently to the right people your advertising will yield rewarding results.
I tried radio once and it didn’t work
There is a formula to a successful radio campaign. At Cape Cod Broadcasting we get the formula right so that your advertising dollars work for your business.
The formula for radio’s success is:
– The right station
– The right schedule
– The right message
– The right commitment
If you have advertised in the past and your radio campaign didn’t generate the results you were looking for then one of two things happened
– One of these four elements was off
– There weren’t clear and realistic expectations
How will I know that my campaign is working?
At Cape Cod Broadcasting we love to help our advertisers track the success of their campaigns and your Marketing Consultant can work with you to develop a campaign that will yield specific measurable results.
That being said some of radio’s greatest strengths are difficult to quantify. These include:
- Elevating your brand to a household name
- Changing the image or public’s perception of my business
- Introduce a new business, new location, or a new product or service
- Positioning your business to be thought of first when someone has a need for your product or service
How soon can I start advertising?
Developing a campaign strategy and creative strategy from scratch takes about one week from your initial meeting with a Cape Cod Broadcasting Marketing Consultant. The average length of the process from initial inquiry to starting on the air is three weeks to one month. At Cape Cod Broadcasting we are committed to making sure your campaign strategy and messaging are right before you start on the air. We are invested in creating long term partnerships so we take the time to make sure your campaign is right before we launch it.
Can I voice my own commercial?
Yes absolutely. If you or a spokesperson for your business would like to voice your commercial this is something you should discuss with your Marketing Consultant during your initial consultation. We can create your messaging in first person and we hold studio time for advertising partners every weekday. You can book a recording appointment through your Marketing Consultant.
Who writes my commercial?
One of the most important components to a successful campaign is a compelling message. We are committed to helping our advertisers stand out with messages that deliver results.
Your Marketing Consultant will work with you and our Creative Team to create your commercial. They will ask you questions like “Why should someone do business with you? What truly makes you a better choice than your competition? Our goal is to get beyond ad speak like- good customer service, family owned, established for 30 years, quality, and truly differentiate your business with a message that really matters to our listeners.
Development of your script is a service that we provide so when you advertise with Cape Cod Broadcasting you will never pay a fee for creative services or in house production.