New Cape Cod Broadcasting Marketing Department Creates Positions and Products
Hyannis, MA – Gregory D. Bone, General Partner of Cape Cod Broadcasting, has announced the formation of a new collaborative Sales & Marketing Department for the company. The new department, headed by former General Sales Manager, now Director of Sales & Marketing, Erin Madden, will fully integrate marketing, promotional and digital opportunities for customers, listeners and visitors of Cape Cod Broadcasting’s four radio stations and websites, the company’s social media presence and CapeCod.com.
Bone commented, “We have a tremendous opportunity to develop on-air, online and in-person events designed to drive results and revenue, engage and excite our listeners and build Cape Cod Broadcasting’s position as the area’s most innovative, community-minded and results-oriented media company. These internal adjustments and additions will position Cape Cod Broadcasting well to super-serve our customers now and well into the digital future.”
Moving within the company as part of this restructuring is Senior Marketing Consultant Melinda Baker. Baker has been promoted to the position of Director of Integrated Marketing, and will collaborate with all of the company’s departments to develop new opportunities which will optimize campaigns for Cape Cod Broadcasting advertising partners via the company’s digital and new media components. The fusion of Cape Cod Broadcasting’s Sales and Marketing departments also includes personnel adjustments such as the previously announced segue of Promotions Director Kim Lucas to the new position of Content Director. Cape Cod Broadcasting’s new Promotions Director will be Carolyn Hyman. A graduate of theUniversityofPuget SoundinTacomaWashington, Hyman has more than ten years of experience developing and managing promotions for radio, television, social media, print and event-based campaigns.
Cape Cod Broadcasting owns and operates WQRC 99.9 FM, WOCN 104.7 FM, WKPE 103.9 FM, WFCC 107.5 FM, CapeCod.Com and The World Classical Network.