New Cape Cod Broadcasting Marketing Department Creates Positions and Products

Hyannis, MA – Gregory D. Bone, General Partner of Cape Cod Broadcasting, has announced the formation of a new collaborative Sales & Marketing Department for the company. The new department, headed by former General Sales Manager, now Director of Sales & Marketing, Erin Madden, will fully integrate marketing, promotional and digital opportunities for customers, listeners and visitors of Cape Cod Broadcasting’s four radio stations and websites, the company’s social media presence and CapeCod.com.

Bone commented, “We have a tremendous opportunity to develop on-air, online and in-person events designed to drive results and revenue, engage and excite our listeners and build Cape Cod Broadcasting’s position as the area’s most innovative, community-minded and results-oriented media company. These internal adjustments and additions will position Cape Cod Broadcasting well to super-serve our customers now and well into the digital future.”

Moving within the company as part of this restructuring is Senior Marketing Consultant Melinda Baker. Baker has been promoted to the position of Director of Integrated Marketing, and will collaborate with all of the company’s departments to develop new opportunities which will optimize campaigns for Cape Cod Broadcasting advertising partners via the company’s digital and new media components. The fusion of Cape Cod Broadcasting’s Sales and Marketing departments also includes personnel adjustments such as the previously announced segue of Promotions Director Kim Lucas to the new position of Content Director. Cape Cod Broadcasting’s new Promotions Director will be Carolyn Hyman. A graduate of theUniversityofPuget SoundinTacomaWashington, Hyman has more than ten years of experience developing and managing promotions for radio, television, social media, print and event-based campaigns.

Cape Cod Broadcasting owns and operates WQRC 99.9 FM, WOCN 104.7 FM, WKPE 103.9 FM, WFCC 107.5 FM, CapeCod.Com and The World Classical Network.

Kim Lucas Named Cape Cod Broadcasting Content Director

Hyannis, MA – Gregory D. Bone, General Partner of Cape Cod Broadcasting, has announced that Kim Lucas, currently the company’s Promotions Director, will soon move to the position of Content Director.

As Content Director, Lucas will work to define, create and manage digital content, use of social media, key content and product partnerships and other gateways to Cape Cod Broadcasting’s digital content. That process will of course necessitate collaboration and coordination with the company’s award-winning News, Programming, Creative, Sales and Promotions departments.

Bone commented, “Since joining Cape Cod Broadcasting two years ago, Kim has shown a keen understanding of and talent for developing and coordinating effective community, audience and sales driven promotions and social media. Those skills will now benefit the company and our community even more as she develops and coordinates great content and partnerships for our digital entities and broadcast properties.”

“It has been my pleasure to meet individuals from and build relationships with so many local business and community organizations that serve Cape Cod over the last two years” Lucas said. “As Content Director, I look forward to synergizing all of the Cape Cod Broadcasting resources, radio, social media and our expanding digital media footprint, to engage and inform our community while building results and revenue for our business partners.”

Lucas will continue in her current role as Promotions Director until an individual is hired to fill that position.

Cape Cod Broadcasting owns and operates WQRC 99.9 FM, WOCN 104.7 FM, WKPE 103.9 FM, WFCC 107.5 FM, CapeCod.Com and The World Classical Network.

Shailene Jackson Promoted To Asst. Operations Manager of Cape Cod Broadcasting

Hyannis, MA – Gregory D. Bone, General Partner of Cape Cod Broadcasting, has announced the promotion of 99.9 WQRC morning host Shailene Jackson to the position of Assistant Operations Manager.

“To me,” Jackson said, “new responsibilities equal new challenges and new adventures. My personal goal when I joined Cape Cod Broadcasting was to learn as much as I could about the company’s different departments and functions. Remaining focused on that goal has helped me grow within the organization, and of that I’m very proud!”  Jackson, who originally joined the Cape Cod Broadcasting team as an undergraduate intern from Boston University, has made steady strides toward more responsibility since arriving in 2001. Following her internship, Jackson’s continued part-time on-air work for the company led to a fulltime position in 2007 as Creative Director and afternoon host on (what became) Cape Country 104. In 2009, Jackson segued to a commercial traffic director’s position within Cape Cod Broadcasting and soon after made the on-air move to mornings on Cape Country 104. With the recent transition of veteran personality Cheryl Park to afternoons on 99.9 WQRC, Jackson assumed the position of morning host on that station.

Bone commented on Jackson’s growth within Cape Cod Broadcasting noting, “Shailene’s intelligence, ability and passion for excellence have been evident since the day she joined our team as a wide-eyed intern. To see her mature into new responsibilities and progress through the company’s departments over the years has been impressive. The position of Assistant Operations Manager is the perfect next step for Shai, and I’m proud to promote her within the management structure of Cape Cod Broadcasting.”

Cape Cod Broadcasting owns and operates WQRC 99.9 FM, WOCN 104.7 FM, WKPE 103.9 FM, WFCC 107.5 FM, CapeCod.Com and The World Classical Network.

MORNING CHANGES SIGNAL GROWTH AT CAPE COD BROADCASTING

Hyannis, MA – Gregory D. Bone, General Partner of Cape Cod Broadcasting, announced on-air lineup changes today at two of the four Cape Cod Broadcasting stations.

Cape Country 104 (WKPE at 103.9 FM) welcomes Nick Strassel as its new morning host. Bone said “You might call it a ‘welcome back’ of sorts, as Nick worked with WKPE under its previous owner for a number of years in the 90s and early 2000’s. We’re thrilled to have him here, and look forward to many successes together.”

Strassel replaces Shailene Jackson as morning host on Cape Country 104, with Jackson moving to mornings on Cape Cod Broadcasting sister station 99.9 WQRC. “Talk about homegrown talent!” said Bone. “Shailene originally joined us as an intern. To see her years of dedication and hard work earn her the vital position of morning host on WQRC, one of the largest and most well-known radio stations on Cape Cod, is truly gratifying and exciting.”

Jackson replaces 7 year WQRC veteran Cheryl Park, who will be remaining with Cape Cod Broadcasting, and ultimately taking on new and different responsibilities for the company to be announced soon.

Cape Cod Broadcasting owns and operates WQRC 99.9 FM, WOCN 104.7 FM, WKPE 103.9 FM, WFCC 107.5 FM, CapeCod.Com and The World Classical Network.

KATHRYN EIDENT NAMED NEWS DIRECTOR OF CAPE COD BROADCASTING NEWSCENTER

Hyannis, MA (October 12, 2012) – Gregory D. Bone, General Partner of Cape Cod Broadcasting, announced Kathryn Eident of Sandwich, News Reporter/Anchor for 99.9 WQRC, Ocean 104.7, Cape Country 104 and Classical 107.5, WFCC, has been named News Director & Director of Public Affairs of the Cape Cod Broadcasting Newscenter.

“I’m thrilled about this opportunity to lead and direct our Cape Cod Broadcasting Newscenter team,” said Eident. “Working with the people at Cape Cod Broadcasting and serving our local community has been rewarding, and the opportunity to be News Director and Director of Public Affairs presents the right opportunity for me to continue my passion for news and my community.”

A Sandwich native, Eident is a graduate of Sandwich High School, starting her radio career early on with her high school radio station, WSDH-FM. She earned her Masters Degree in Journalism from Boston University’s College of Communication and her Undergraduate Degree from the University of Massachusetts, Amherst. Eident has broad based broadcast and print journalism experience, having reported for NPR outlets, Boston.com, Cape Cod Times, Scientific American and Woods Hole Oceanographic Institution magazine, Oceanus.

“Kathryn understands the issues and lifestyles important to the Cape’s diverse community and how important local news and information is to our listening audiences,” said Bone. “She is a natural leader and has the rudder in Cape Cod Broadcasting’s Sunday Journal, our Local Public Affairs program. Giving her the opportunity to direct our Cape Cod Broadcasting Newscenter is the right move to continue our local news and public affairs mission.”

Cape Cod Broadcasting is WQRC 99.9 FM, WOCN 104.7 FM, WKPE 103.9 FM, WFCC 107.5 FM, CapeCod.Com and The World Classical Network.