Hyannis- November 17, 2020 – CCB Media, the locally owned media group, announced it had won First Place in the Individual Commercial-Radio category of the annual Massachusetts Broadcasters Association (“MBA”) award competition. The Sound Bites Awards recognize excellence in local TV and Radio reporting, promotions, digital use, and commercial production and are judged by practitioners in the field.
The winning CCB Media commercial, aired on Cape Country 104 and called “Dog Park”, was created for Barnstable Farm & Pet, a local feed and pet supply store.
Devan Bolinder and Steve Marcus / CCB Media Photo
“The client was trying to overcome their challenging store location by addressing it in a light-hearted way. Using Barney the Beagle and his canine friend Bernadette -who try to sniff out the store- we were able to have fun and break through with the key message, “says winning CCB Media Director of Creative Services, Steve Marcus. “I really delight in working with clients to solve their business challenges in innovative ways and being recognized by our industry association is wonderful as well.”
CCB Media, the owner and operator of local radio stations Ocean 104.7, 99.9 the Q, Cape Country 104 and Cape Classical 107.5, maintains its own creative and production departments in Hyannis so that clients can have work created, recorded, and produced quickly and in a locally relevant way.
“We were absolutely thrilled with the commercial,” says Barnstable Farm & Pet owner Lisa Wilson. “Working with Steve, our Marketing Consultant Devan Bolinder, and the whole CCB Media team was seamless. The work fit our brand, and most importantly, we saw an increase in business. New customers found us as a result of Barney the Beagle!”
About CCB Media
Originally on air as WQRC in 1970, CCB Media has grown to become a multi-media company locally owned and operated based in Hyannis, Massachusetts. The media group is comprised of radio stations Ocean 104.7, 99.9 the Q, Cape Classical 107.5 and Cape Country 104; the Sunday Journal public affairs broadcast and podcast; news and lifestyle website CapeCod.com; and the CapeCod.com News Center. www.CCB-Media.com
For more information, contact Sarah Murphy at [email protected]