CAPE COD BROADCASTING NAMES JUDY CROCKER DIRECTOR OF SALES
MELINDA BAKER LOCAL SALES MANAGER
Cape Cod Broadcasting Media Established with Launch of CapeCod.com
Hyannis, MA – July 21, 2014 – Judy Crocker, veteran account manager for Cape Cod Broadcasting Media (CCB Media) has been promoted to take the helm of the CCB sales department with the departure of Erin Madden. At her side will be Melinda Baker, formerly Sales Operations Manager, who is now elevated to Local Sales manager.
Judy Crocker will take full responsibility for the overall client experience, helping CCB customers to get the most from the suite of marketing products offered by CCB to the business community. This includes four radio stations: 99.9 The Q, WQRC; Ocean 104.7, Cape Country 104 and Classical 107.5 Cape Cod. It also will include the CapeCod.com and the direct marketing program Cape Club Rewards.
Melinda Baker will manage the marketing services within the company, helping our staff of marketing consultants craft just the right schedule, messaging, promotion and production to take full advantage of CCB Media’s large audience for their customers.
“It was very exciting to learn that when Erin decided to go to HubSpot and we began our search for her replacement, that the best candidates to lead our team were already in our company,” said Beverly Tilden, CCB Media General Manager. “Judy Crocker’s experience, deep knowledge of clients’ marketing needs and understanding of the Cape Cod market make her the perfect choice to lead our team going forward.” Bev went on to say, “Mel Baker has been a cornerstone of our department for years. She’s a knowledgeable coach for our sales team, aiding them in designing effective campaigns using all the platforms of CCB Media.”
Judy Crocker said, “I have enjoyed watching the transformation of Cape Cod Broadcasting to CCB Media. I couldn’t be more pleased to roll up my sleeves beside Melinda Baker as she takes on the role of Local Sales Manager. Between the two of us we have over 30 years of experience in creating inventive marketing plans for local business owners. Our efforts combined with broadcast veterans Terri Gamble our National Sales Manager and Beverly Tilden our General Manager are sure to make CCB Media the “go to” company.”
“I am excited to be named Local Sales Manager for CCB Media,” said Mel Baker, “Judy and I have worked together for years and I’m thrilled to be managing with her. CCB Media is a company that’s going places. With the new CapeCod.com and our digital offerings, our Sales Team is poised to provide cross platform sales solutions that move the needle for our advertisers.”
In addition, Cape Cod Broadcasting becomes CCB Media with the addition of Cape Cod.com to CCB media platforms along with Cape Club Rewards. CapeCod.com launched on Memorial Day and has shown steady user and page view growth since its inception. A virtual town square for Cape Cod, the site offers local news, weather and traffic 24/7 along with the many resources that are needed by year-round Cape residents as well as seasonal residents and visitors. Promoted round the clock by CCB Media’s four radio stations, CapeCod.com has experienced more than 50% monthly growth since the Memorial Day launch.
Cape Club Rewards is a member site for listeners and users of CCB Media channels in which members can earn points for listening and website views with the ability to connect sponsors directly to the CCB audience on a “one to one” level.
Cape Cod Broadcasting is locally owned and operated. CCB Media includes: WQRC, 99-9 The Q, Cape Cod’s Fresh Mix; Ocean 104.7, Crafted for the Cape; Cape Country 104, Today’s Best Country; and WFCC, Cape Classical 107.5 are the radio stations along with CapeCod.com and Cape Club Rewards.