Hyannis, Oct. 1, 2013 – Veteran Boston broadcaster Beverly Tilden has joined Cape Cod Broadcasting (CCB) as General Manager of the Company’s four stations — 99.9 WQRC, Ocean 104.7, Cape Country 104 and Classical 107.5 WFCC – as well as CapeCod.com. Ms. Tilden, whose appointment is effective immediately, has more than 25 years experience marketing Boston’s top-rated radio stations KISS 108 and Sports Radio WEEI. She also worked as a corporate marketing executive at AM/FM Radio, the predecessor to Clear Channel.
“Bev is well known in the broadcast industry for her success in building brands and managing teams to both programming and sales success,” stated Gregory Bone, CCB Managing Partner. “Bev shares the CCB vision for creating a media company that connects with Cape Codders and provides access to our local community for our clients. Her experience in developing new marketing programs and client-services will be invaluable to us and our advertisers.”
While at KISS 108, Tilden headed up marketing strategies that fueled the KISS Concert into the iconic music festival that sold out without any on-air promotion. She was on the team behind ‘EEI’s Jimmy Fund Radiothon which raised $1 million in its inaugural year and continues to add to that total every year.
Tilden, a Falmouth resident and UMASS Amherst graduate, developed the marketing effort for numerous radio brand launches at AMFM including the “Worst to First” start of WKTU in New York. She was also Vice President of Marketing at Mass2One Media, one company that pioneered radio with digital audience and advertiser engagement.
“Greg Bone and his team have a great group of stations and websites,” declared Tilden, who was twice named to Radio Ink magazine’s 20 Most Influential Women in Radio. “I look forward to working with CCB to continue their success as well as lead them to some new frontiers in digital media, especially with our website CapeCod.com.
“That being said, I want to lead radio back to what made it great years ago – live, local, community-focused radio and with the digital assets to enhance our effectiveness,” she stressed emphatically. “Our Cape Cod listeners deserve nothing less.”
Cape Cod Broadcasting owns and operates WQRC 99.9 FM, WKPE 103.9 FM, WFCC 107.5 FM, WOCN 104.7 FM, CapeCod.Com and The World Classical Network.